A new campaign to bring our work closer to the community
A new logo + materials to help identify our work to the community
The Grand Street Business Improvement District (BID) is proud of our work keeping the East Williamsburg neighborhood clean and vibrant since 1985, but we still have a lot of work left in connecting to the residents whose everyday lives are affected by our numerous programs and services. We recognize that we’re in a changing neighborhood, and we want the BID to play a visible role in connecting all our local communities.
Our neighborhood is experiencing a dilemma common to many NYC communities. How do we create a commercial corridor that serves all residents, new and old? As a community-based organization, we also have the additional factor of determining how the BID fits into this question as a long-serving institution in the community.
We were awarded a grant from the NYC Department of Small Business Services to participate in the “Neighborhood Design Lab” program to reconcile this challenge and met with some stakeholders in the community to listen to feedback. The results of these meetings led us to determine that we needed to be more clear in our messaging, and do more to create the Grand Street BID as a space where all shoppers are welcome and invited to all businesses.
This leads to our new campaign, the Grand Street Neighborhood Initiative, our effort to better demonstrate and articulate the BID’s role as a positive force in the neighborhood and to show how the BID creates a vibrant place for everyone to live, work, and play. We’ve updated our visual identity and messaging to be more clear about our role as an organization working to care for the Grand Street community, and developed postcards + other materials designed to clearly identify what we do.
The goal of this initiative is to create a more defined neighborhood where residents and stakeholders all belong to one larger community, and we are excited to do this work. Let us know who you are and what you think about us and our neighborhood, we have unique surveys open for residents, businesses, and property owners. You are an important part of this process, and we want to hear from you.
Unique postcards available for residents, businesses, and property owners.