This past week, Olor a Azucenas, El Perfume Del Barrio (The Scent of Lillies, the Perfume of the Neighborhood) received the “Best Spirit of Puerto Rico” Award at the Rincon International Film Festival in Puerto Rico! The short film was commissioned and curated by the BID, produced by OWLEY, and documents the the installation of the community mural at 609 Grand Street completed by Don Rimx and for which the film is named. This placemaking project encompasses the mural’s prominence as a symbol of Puerto Rican heritage and entrepreneurship in the Williamsburg neighborhood and Brooklyn at large.
RIFF is the largest film festival in Puerto Rico, and Olor a Azucenas, El Perfume Del Barrio was chosen the winner out of over 200 other shorts films. With categories ranging from Documentary to Comedy to Drama, the Spirit of Puerto Rico is a niche section of the program highlighting films that embody the essence of life on the Island. The film was also accepted into the ENFOQUE Film Festival in Puerto Rico and Art of Brooklyn Film Festival, in Brooklyn, NY.
The colorful mural on Grand Street was painted by Puerto Rican street artist, illustrator, and muralist Edwin Sepulveda "Don Rimx" Cruz. Don's style of painting is conducted "The Puerto Rico way" and illustrates a flower vendor famous to San Juan, Puerto Rico who is holding a large arrangement of beautiful azucenas—white lilies—the image of the vendor represents the hardworking small business owners of Grand Street who come from different cultures and places to pursue their goals and dreams. As the vendor walks through the city, he calls out “azucenas” and the distinct scent of the flowers radiates around him. A known figure in the community, people can hear and smell him as he arrives.
The figure is interwoven with ancient beads in tandem with a rounded wooden frame as a tribute to the ancestors who were here before us. The vibrant colors, variously angled bricks, and window elements represent the uniqueness of the surrounding Grand Street neighborhood - a representation of each person's own vibrancy and hue they give off from the life they build. Together, these elements symbolize the community, perseverance, unity, sharing, and love of the Grand Street community and how so many cultures come together to thrive in the same place they call home.
Throughout the installation of the mural, Don Rimx and Owley’s process became a community affair. Many gathered in the parking lot where the artists were set up to hang out, share stories, dance, and watch the painting come to life. This community-centric process emphasizes the mural’s symbolization as "a cultural bridge". As stated in the film, “Once you start seeing the process, that’s when you make the real connections.”
We are honored to have worked with OWLEY, Don Rimx, and all our of our neighbors in the generation of both the mural and the film. We are also grateful for project funding from Council Member Levin, without which the installation would not have been possible. If you haven’t already, now is the perfect time to watch this award-winning film that beautifully shows the intersection of culture, art, and community on Grand Street.